FRATERNITY STRATEGIC CAMPAIGN

Two years of elected leadership driving communications, recruitment, and organizational growth for a 120+ member chapter.

41 new members recruited (2 cycles)
$5,000+ raised for USO
120+ member organization managed
2 years progressive leadership

PROJECT OVERVIEW

ROLE: PR Chairman → Recruitment Chairman

TIMELINE: 2 Years (Dec. 2022 – Nov. 2024)

ORGANIZATION: Theta Chi Fraternity, (UNH)

SCOPE: Communications, Brand Management, Event Strategy, Member Recruitment

Elected to back-to-back leadership roles within a 120+ member organization, I managed public-facing communications, produced marketing collateral, planned large-scale recruitment events, and helped govern chapter operations — developing skills in strategic messaging, event logistics, and organizational leadership.

THE CHALLENGE

Leading communications and recruitment for a large fraternity chapter meant managing perception, logistics, and people — often simultaneously.

In my first role as PR Chairman, the challenge was representing a 120+ member organization authentically while cutting through the noise on social media and driving engagement around philanthropy, community service, and chapter achievements. I needed to create a consistent visual identity and content strategy that put our best foot forward — promoting events like fundraisers that raised over $5,000 for the United Service Organizations (USO).

When I was elected Recruitment Chairman, the stakes grew. Fraternity recruitment is a high-pressure, high-visibility operation with tight timelines, complex logistics, and real consequences for organizational health. My first semester came with an added obstacle: no central chapter facility to host events. I had to get creative with university resources while still delivering a competitive, organized recruitment experience.

Beyond logistics, the role required managing group dynamics — facilitating deliberations with dozens of members, synthesizing feedback, handling objections, and guiding the chapter toward consensus on new member selection.

ROLE PROGRESSION

PR CHAIRMAN

Dec 2022 – Nov 2023

Communications & Brand

RECRUITMENT CHAIRMAN

Dec 2023 – Nov 2024

Strategy & Operations

Progressive leadership from communications to executive operations

MY APPROACH

PR CHAIRMAN — COMMUNICATIONS & BRAND

Managed all social media channels, developing content that drove engagement and presented the chapter professionally
Designed graphics, flyers, banners, and promotional materials for events including philanthropy fundraisers, community service initiatives, and chapter milestones
Documented achievements and created a consistent visual presence that connected 120+ members to the broader campus community
Supported fundraising efforts that generated over $5,000 for the USO through strategic promotion and event marketing
Learned to distill a large, diverse organization into a clear, authentic public-facing identity

RECRUITMENT CHAIRMAN — STRATEGY & OPERATIONS

Planned and executed all formal recruitment events across two cycles — coordinating schedules, vendors, food service, and logistics for multi-day programming
Overcame lack of a central facility by securing university spaces (athletic facilities, auditoriums) and adapting event formats accordingly
Managed recruitment pipeline: tracked potential members, organized outreach, and maintained documentation throughout the process
Developed and delivered member education sessions, equipping active brothers with the knowledge and talking points to represent the chapter effectively
Leveraged personal knowledge of 120+ members to strategically connect potential new members with like-minded brothers — increasing engagement and conversion
Facilitated deliberation sessions: synthesized input from dozens of members, managed objections, and guided consensus-driven decisions on new member selection
Served on the executive board, contributing to chapter governance, rule enforcement, event planning, and standards oversight

EVENT DOCUMENTATION

Recruitment programming and chapter events

Campus Cleanup Community service Event

Dave's Hot Chicken Recruitment Event

Firehouse Visit Donation Event

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THE OUTCOME

Across two years of leadership, I directly shaped how the chapter presented itself externally and how it grew internally.

41 NEW MEMBERS RECRUITED

Across two recruitment cycles as chairman

$5,000+ RAISED FOR USO

Through strategic event promotion

The recruitment results validated a people-first approach — understanding individual members well enough to forge genuine connections with potential new members, rather than relying on surface-level tactics.

More broadly, these roles taught me how to manage perception, coordinate complex operations, and lead groups toward decisions — skills that translate directly to brand management, event production, and organizational strategy.

WHAT THIS DEMONSTRATES

Progressive leadership within a large, elected organization
Brand and communications management (content strategy, visual identity, social media)
Event planning and logistics at scale
Stakeholder management and consensus facilitation
Adaptability under constraints (no facility → creative venue solutions)
Quantifiable results tied to strategic execution

SOCIAL MEDIA MATERIALS

Event promotion and communications materials created during PR tenure

RECRUITMENT SCHEDULES

PHILANTHROPY & COMMUNITY SERVICE FLYERS

ADDITIONAL MEDIA

PROJECT DETAILS

MY ROLES

PR Chairman (2022–2023), Recruitment Chairman (2023–2024)

TIMELINE

2 Years (December 2022 - November 2024)

ORGANIZATION

Theta Chi Fraternity, UNH Chapter

SKILLS APPLIED

Brand Strategy • Graphic Design • Social Media Management • Event Planning • Logistics Coordination • Member Education • Facilitation • Organizational Leadership